Head of Marketing - #1676546
ABR Talent l Customer Success Recruitment for Start-up & Scale-up SaaS businesses
Date: 7 hours ago
City: Cardiff
Contract type: Full time
Work schedule: Full day

The Company
- Part of a hugely successful portfolio of tech businesses
- Market-leading LMS platform used by finance professionals globally
- Sub-£5M turnover and already highly profitable. Significant investment secured with aggressive growth targets
- Recent acquisitions strengthening market dominance
- Big ambitions, double-digit growth plans, and a CEO who wants Marketing to lead from the front – We’ve supported this CEO many times before, so we’re confident this is a great opportunity!
You're joining at a pivotal time. The foundation is solid. The potential is huge.
The Role – Head of Marketing
This is a high-impact role in a business that’s ready to scale. You’ll take full ownership of marketing strategy, digital execution, and demand generation, working directly with the CEO to build a high-performing function that fuels growth.
It’s strategic. It’s hands-on. It’s yours to shape.
What You’ll Be Doing
- Own and execute the digital marketing strategy to drive MQLs and pipeline
- Manage a £500k annual marketing budget, including £30k/month in PPC
- Audit existing channels, analyse performance, and reallocate spend where it counts
- Lead and develop a team of five marketers, plus external design contractors
- Collaborate closely with the CEO to define and deliver growth plans
- Build and scale full-funnel marketing across PPC, SEO, CRO, email, and content
- Set KPIs, track performance, and optimise based on results
- Lay the foundation for a scalable, high-performing marketing engine
What You’ll Need
- Experience in a scale-up SaaS business, ideally within LMS, L&D, or EdTech
- Strong B2B background with some understanding of B2C buyer behaviour
- Proven success in driving qualified inbound leads and building pipeline
- Hands-on digital experience across PPC, SEO, CRO, and campaign execution
- Leadership experience, but comfortable being in the weeds when needed
- Analytical mindset with a strong commercial focus
- Ambition to grow into a VP-level role as the business scales
What’s In It For You
- £60,000–£65,000 basic salary (DOE)
- Bonus: Additional £10,000pa
- Fully-remote with early finishes on Fridays
- The opportunity to earn the role of VP of Marketing
- Full ownership of marketing strategy and spend
- Join a profitable, product-led SaaS business with serious growth ahead
- Work directly with a CEO who wants you to lead and make decisions
- Opportunity to build, scale, and make a real impact
(SaaS | LMS | Demand Gen | Growth | £75k OTE + path to VP)
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