Director, Sales & Marketing - #1700863

Company Description

Why work for Fairmont Vancouver Airport?

Steps away from the airline gates, Fairmont Vancouver Airport offers 386 beautifully appointed accommodations and is the only hotel located within Vancouver International Airport. Our guest rooms and suites are spacious with soundproofed, floor-to-ceiling windows and unobstructed views of the airport runways and North Shore Mountains. Newly renovated, Fairmont Gold rooms are located on the top floor of the hotel with access to first-class service and amenities, including the exclusive Fairmont Gold Lounge.

What's in it for you?

• An inclusive, empowering, and positive workplace, where we place people at the heart of everything we do


• The only luxury hospitality group to be awarded Great Place to Work Canada


• The opportunity to have fun at work alongside passionate hoteliers


• The opportunity to live, work and play across the world through our employee travel and internal transfer programs


• Complimentary duty meal in our colleague dining room


• Complimentary hotel stay for two through our BE OUR GUEST program


• Employee benefit card offering discounted room and food & beverage rates at Fairmont & Accor properties worldwide


• Ability to make a difference through our Corporate Social Responsibility activities, like Sustainability and DEI Committees


• A comprehensive benefits package including extended medical, dental, vision, life insurance, and disability benefits


• A company-matched pension plan and ability to enroll in the Group Registered Retirement Savings Plan (GRSP)


• Reimbursement for TransLink monthly pass or YVR Employee Parking pass


• Eligibility for additional earnings through our Incentive Program


• Competitive salary starting at $115,000 annually

Job Description

As Director of Sales & Marketing, your key responsibilities are to architect and steer hotel sales and marketing strategies into a new era of growth and innovation. This senior role demands a blend of visionary leadership, strategic marketing genius, and sales expertise, poised to elevate our brand and drive revenue. The ideal candidate will possess a track record of crafting winning strategies, inspiring teams, and forging solid relationships with customers and partners alike.

What you will be doing:

• You will be responsible for overseeing commercial strategies for the hotel. Your goal is managing the asset by connecting strategy and business processes. Business processes should be designed to impact all revenue streams, including focus on Rooms, Catering, Food & Beverage, and Marketing.


• Lead the development and implementation of both short-term and long-term strategies in all sales, events, and marketing channels to achieve the hotel’s revenue goals and increase target market share performance.


• Produce your hotel's Annual Multi-Year Commercial Strategy Plan, in partnership with on-property leaders and regional support.


• Connect the performance needs for the hotel with the solutions designed by the Fairmont brand enterprise, in each key segment the hotel serves.


• Work with Commercial Leadership to ensure that Group Pricing & Rate Quotation Strategies are in place to maximize all pricing components of sales and catering opportunities and achieve positive market share.


• Work in conjunction with Brand E-Commerce teams to build & establish hotel B2B marketing, digital marketing, social media, public relations, and communications channels. Guide these teams to ensure online hotel content is accurate and effective.


• Establish optimal business mix, review and validate revenue forecasts to improve accuracy while developing strategies for different demand periods, and review and approve retail and group pricing strategies.


• Develop and execute departmental expense budgets and forecasts.


• Must be able to train and monitor the group, transient, and events contractual, legal, and risk agreement practices, establish booking guidelines and pricing expectations, full knowledge of sales and events booking platforms, and uphold all company policies and procedures associated with managing these systems.


• Develop and maintain detailed and real-time knowledge of all competitor and market activity.


• Responsible for the execution of the Fairmont Sales Incentive Program.


• Responsible for recruiting and retention of all sales and marketing roles.


• Lead, engage, and develop team members, including ongoing performance development and Career Development Plans.


• Liaise with Fairmont Global Sales, regional support, and brand teams.


• Build strong relationships with tourism partners, YVR Airport community groups/influencers, and 3rd party travel partners.


• High level of engagement with customers from all sales segments.

Qualifications

• Previous experience as a Director, Sales and Marketing is an asset


• Bachelor’s degree and/or hotel management degree with minimum 5 years’ experience in a senior sales management capacity within hospitality industry or related tourism field


• An established involvement with and leadership of revenue management theory and practice required.


• Excellent communication skills—interpersonal, written, and public/media relations


• A proven record of leadership and team development necessary


• Computer literacy required (Opera, Word, Excel, PowerPoint) and ability to understand and interpret financial data

Additional Information

Visa Requirements: Must be legally eligible to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.

Our commitment to Diversity & Inclusion: We are an inclusive company and our ambition is to attract, recruit, and promote diverse talent.

Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visithttps://careers.accor.com/

Do what you love, care for the world, dare to challenge the status quo!#BELIMITLESS