Digital Marketing Specialist - #1701946

Title: Digital Marketing Specialist

Salary: up to £35,000

Location: Cardiff/ Remote

About Us

With over 25 years of experience, t2 group is the UKs largest specialist provider of Apprenticeships to the Health and Social Care Sector. We partner with thousands of employers across the country, offering both job security and excellent opportunities for career progression.

Job Description

We are seeking a dynamic and creative Digital Marketing Specialist to join our in-house marketing team and take the lead on digital campaigns across paid media, social platforms, and content channels. In this role, you will work closely with and report directly to the Head of Marketing & Communications, ensuring all campaigns align with the companys brand vision and objectives.

Your work will directly influence how the brand is perceived online, contributing to our overall marketing strategy and driving measurable results.

Key Responsibilities

Social media & content strategy

• Develop and manage social media strategies across platforms (Instagram, Facebook, YouTube, Snapchat, TikTok)
• Lead all social media initiatives, managing campaigns from start to finish - briefing, creative conception and post-campaign analysis
  
  

Plan and schedule multimedia content aligned with brand identity and objectives

Collaborate with designers to optimise the creative customer journey

• Stay ahead of platform updates, emerging trends, and user behaviours
  
  

Paid media management

• Manage and optimise paid media campaigns across multiple platforms, including Google Search, Meta, TikTok, Snapchat and others.
• Conduct audience & keyword research, advise on creative requirements, create search ad copy, and drive landing page optimisation to maximise campaign performance and search quality score.
• Monitor campaign performance, implement A/B testing and other optimisation techniques analyse data, and identify opportunities for optimisation and improvement, including ad copy, bidding strategies, and targeting.
  
  

Performance & analytics

Monitor and report on performance on a weekly and monthly basis

• Use analytics to extract insights and optimise marketing strategies
• Stay informed on algorithm changes, industry benchmarks, and emerging best practices
  
  

Experience

2+ years of experience in digital marketing, PPC, or social media marketing

Hands-on Experience With Google Ads, Meta Ads And Others

Strong understanding of SEO and website optimisation

Proven success delivering high-ROI cross-channel campaigns

Proficiency in Google Analytics and reporting tools

Experience using HubSpot

Able to interpret and act on performance data

Strong knowledge of organic and paid social media growth strategies

Used to working in a fast-paced environment, you will have excellent time management skills and be adaptable with the ability to prioritise effectively

Sound communication and presentation skills with a high level of attention to detail

Core Skills

Degree in Business, Marketing, Communications, or a related field is preferred but not essential

Genuine passion for Digital Performance Marketing, and desire to grow in your career

Strong understanding of digital marketing principles and content creation tools

Excellent written and verbal communication skills

Strong organisational skills and attention to detail

Self-Starter comfortable with working on your own as well as the ability to work effectively in a team and adapt to a fast-paced environment

If successful, we will ask you to present examples of a case where you have used your skills to grow a brand or increase lead gen for brands/companies you have worked with.

Benefits

25 days annual leave + bank holidays (increasing with length of service)

Christmas & New Year shutdown period

Pension Scheme

Life Assurance Cover

Specsavers Scheme

NUS Discount Card eligibility

Electric Vehicle Salary Sacrifice Scheme

£500 employee referral bonus scheme

Enhanced sick pay & maternity reward vouchers

Employee well-being and assistance programme

Office Hours:Monday Thursday 8:45am 4:45pm, Friday 8:45am 3:30pm